Gloomy Economy Has Yet to Dim Supplement Sales

The cratered economy is dishing out bad economic news for almost every product category. Car sales, restaurant visits, jewelry and clothing purchases—they all were down in 2008 and are expected to fall further in 2009, as this big, bad recession gets worse before it gets better. As a bit of bright light in an otherwise gloomy consumer environment, however, dietary supplements appear to be bucking the negative sales trend in the United States, according to the most recent sales data from Nielsen Co.