Meet the Team

The officers of the NUTRISHOP® Corporation, who opened their first retail nutrition store in 1997, each bring 20 years of experience and success to the Sports Nutrition, Vitamin and Weight Loss Retail Industry. They have meticulously studied the trends and competition variables of the retail nutrition industry and developed an extensive network with leading supplement manufacturers and distributors. We are confident that NUTRISHOP® maintains an edge over the competition.

Core Team


Bryon McLendon has always had a passion for the health and fitness industry.  A series of events in the mid-1990s led him to ultimately being unemployed. It was during this time he began researching career options in the health and...View Profile

Chief Operations Officer

Brian Barthelmess joined the NUTRISHOP family of companies in 2003. The early years of Nutrishop he spent behind the counter managing and operating multiple locations. Now his corporate responsibilities include helping owners reach their own personal and professional success. Brian continues to...View Profile


Tania loves working in every aspect of the business, whether that be improving warehouse and operational efficiencies, or working with the coaching team to better assist our franchisees. Her passion is working with people, coaching and mentoring them so they...View Profile

Product Operations

Christian Chambers is our resident ingredient guru boasting 25 years experience in the nutritional supplement industry. His experience and expertise help the team partner with high-quality and innovative brands that hold the same integrity and standards as Nutrishop. With vast knowledge...View Profile

Brand Sales Representative

BethAnn Suranyi has worked in the nutrition industry for over 20 years. The last 15+ of those years have been spent working with the Nutrishop family. She is an integral part of our customer relations and sales team and has...View Profile

Marketing Director

Summer Norcia began her career in the health and fitness industry in 1998 through advertising and marketing. In 2003, she played a key role in helping one of the first Nutrishop stores become a success. A high school softball and volleyball...View Profile

Warehouse Director

Director of Warehouse Operations, Pete Gonzalez, joined the Nutrishop family of companies in May 2013.  Pete brought his 5 years of expertise from owning a transportation business in Chicago and 13 years managing warehouses in Las Vegas. He takes...View Profile


After earning a degree in Economics from San Diego State University, Jeff decided to pursue a career in accounting where he started in the mortgage industry in 2014. He joined the NUTRISHOP® team in 2016 where he relocated from Southern...View Profile

Coaching Team

Rick Rodriguez has been part of the Nutrishop family for 15 years. He joined the Nutrishop team in 2004 opening one of the first Nutrishop stores in Corona, CA. He has since sold that location but is owner and operator of...View Profile

Coaching Team

Madison Avedikian wears many hats in her role with Nutrishop, whether it be hosting educational support webinars for owners and their staff, working one on one with owners, or serving on the training team. Madison attended California State University Fresno...View Profile

Senior Content Manager

LaRue Gillespie has worked in the supplement and fitness industry for 13+ years. She graduated Summa Cum Laude with a degree in Communications and Journalism from California State University, Fullerton. Soon she was working as a features reporter covering everything...View Profile

Photographer & Videographer

Creative, self-taught photographer and videographer, Kellie McLendon is an influencer in the planning and creation of visual media that connects people with their lives and their experiences with the industry. She believes that great creativity is the result of team...View Profile

Legal Team

Knobbe Martens, LLP

Catherine J. Holland is experienced in all aspects of domestic and international trademark, unfair competition and copyright matters. Her practice includes domestic and foreign trademark selection and clearance, trademark procurement and prosecution, inter partes proceedings before the Trademark Trial and Appeal Board...View Profile

Greenberg Traurig, LLP

Alan R. Greenfield concentrates his practice on international and domestic franchising, licensing and distribution matters. Alan works with both experienced and startup franchise companies in structuring franchise programs and drafting franchise-related documents. He counsels franchisors and manufacturers on everyday compliance...View Profile

Greenberg Traurig, LLP

Justin J. Prochnow assists companies with regulatory, business, and legal needs in the beverage, food, dietary supplement, cosmetic, medical device, and OTC industries. Justin works closely with companies to ensure regulatory compliance with statutes and regulations enforced by the Food and...View Profile

Arnold & Porter, LLP

Will Wagner focuses his practice in the areas of Proposition 65 defense and counsel, false advertising litigation, and the many California regulatory issues that impact products companies.  Will counsels clients on a variety of compliance issues including matters involving...View Profile